The Louis Vuitton advertising campaign commemorating the 40th anniversary of man's conquest of the moon will start in September in the UAE, two months past the global launch.

Lous Vuitton had launched a campaign in mid-July, to celebrate the anniversary of Apollo 11 landing on the moon on July 20, 1969.

Titled "Core Values", the campaign features Buzz Aldrin, who in the course of the historic Apollo 11 mission with Neil Armstrong, became the second man to set foot on the Moon; Jim Lovell, the commander of the ill-fated Apollo 13 mission in 1970, who guided his crew back to the safety of the Earth; and Sally Ride, who in 1983 became the first American woman to venture into space as a crew member on Space Shuttle Challenger.

The delay was attributed to the summer season where most of the target audience in the UAE are on vacation.

Damien Vernet, General Manager of the Middle East and India, said: "This campaign, which runs alongside the seasonal fashion ads, is designed to restate Louis Vuitton's 150-year heritage as the pioneer of the art du voyage. For the Middle East, some adjustments have to be done to respect important cultural aspects of the countries but the campaign remains the same in its message and its global aspect. To make it effective we will have the visuals in the main publications at the end of the summer holidays in order to reach all readers."

Simultaneously, in its first integrated press and digital advertising campaign, Louis Vuitton is launching, louisvuittonjourneys.com, on which Buzz Aldrin, Jim Lovell and Sally Ride will discuss how the experience of space changed their lives, offering a fascinating insight into Annie Leibovitz's print visual. The website attains a degree of interactivity that is unprecedented for Louis Vuitton, enabling users to view the interviews as if they were actually present there.

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