How to Get Started with Search Engine Marketing
When consumers use a search engine like Google, they’re looking for something in particular. Today, many of us find the answers to our questions on a search engine, and a large percentage of our searching actuallyhappens on a smartphone, rather than a computer.
Whether your customers are looking for you on their laptop or their iPhone, there’s one simplesolution that can improve your chances of connecting with them faster – Search Engine Marketing.
SEMor search engine marketing is a form of advertising that involves using search engine campaigns to build awareness for your brand. Unlike Search Engine Optimization, which is all about organic traffic, SEM uses paid campaigns like pay per click ads. With Pay-Per-Click ads, you only pay when a consumer clicks on your ads to visit your website.
Starting your SEM Campaign
Search Engine Marketing is a great way to generate attention for your website and improve your chances of long-term business success. Not only does SEM have a high conversion rate, but you also pay based on clicks, rather than paying whenever someone simply seesyour ad.
If all of this sounds like a good idea to you, then you’re probably wondering how you get started. Although buying ads on a search engine might soundcomplicated, it’s actuallymuch easierthan it seems. All you need to do is understand a few basic rules, and you can start advertising your business in no time. Here, we’re going to guide you through the process of buying your search engine advertisements, whether you choose to market on Yahoo, Bing, or Google.
Step 1: Choosing your Keyword
Search Engine Marketing works by allowing companies to bid to show up for a certainkeyword or phrase. When someone searches for something like “Digital Marketing Business,”you can make sure that your business is one of the first things that they see on Google. With the Google Ads solution, you can use the Keyword Planner to see how popular a keyword is.
Importantly, you want to choose keywords that get a lot of searches, but don’t necessarily have a lot of competition. Thisis the best way to make sure that you get as much consumer attention as possible, without paying through the nose for your ad campaigns. A goodway to reduce the cost of your keywords is to make them more specific. For instance, try ranking for “Digital Marketing Business Ohio” instead of simply “Digital Marketing Business.”
You can also add extra descriptive words to the term that you want to rank for if you know exactlywhat your customers are searching for. For instance, “Non-Profit Digital Marketing Business.”
Step 2: Bidding on Your Keyword
Bidding on a keyword isn’t the same as biddingfor an item on eBay. You simplychoose the price range that you’re willing to pay each time someone clicks on your campaign. The more you’re willing to pay for your ad to show up, the more likely it is that your advertisement will show at the top of the search results.
Google’s keyword planner will show you a suggested bid to help you figure out how much you need to spend to get a good position. The suggestedproposalwill be basedon how many other companies are trying to rank for the same keyword as you, and how many people search for that keyword.
Step 3: Writing Your Ad Copy
Finally, you’ll need to write the copy that convinces potential customers to click into your website when they see your ad on Google. You’ll need to keep your message short, because Google typically only gives you two 35-character lines, along with a 25-character headline. Try using a keyword in your headline to make sure that you improve your chances of a click.
Remember, the idea is to make your copy as compelling as possible, so that people want to click through and see what’s on your site. If you get your copyright, then the conversions will follow naturally.
How To Leverage Your SEM Knowledge To Organise Mastermind Groups Using Knowledge Business Blueprint?
Once you got the needed knowledge and you have become an authority in your niche then you are ready to go one step further and start to leveraging your knowledge by organising Knowledge Business Groups or so called Masterminds. We have just recently published a detailed review about a new course by Tony Robbins which is doing exactly this – teaching people hot to start their own business organising mastermind groups. This course will be launching in just a few days and will be open limited time only. You can read more about this course on: beryl-project, Valicert.com or Spinejs.com