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How A Worldwide Audience Is Helping Football Business Grow


A few years ago, some of the biggest football clubs had no online presence at all. It was hard for fans to find any information about their favorite clubs.

Now, nearly every club has a strong online presence. You can find these clubs on Twitter, Facebook, and other forms of social media. Many players spend a great deal of time promoting themselves and their clubs on social media. Some of the most popular people on Instagram are professional football players.

Most people aren’t particularly surprised by these changes. After all, it only seems natural for clubs and players to promote themselves on social media. However, what a lot of people don’t realize is that this online presence has been bringing in a lot of business.

Most football clubs have a strong worldwide presence. Many clubs have bragged about the millions of fans they have around the world. However, the majority of clubs didn’t have any meaningful way to connect to these fans. This meant that the clubs were not able to profit off of them.

Now that clubs can reach all of their fans, they are able to bring in a lot of new business. These fans have been a big source of revenue.


One of the easiest ways to make money off of international fans is to sell them merchandise. Because a lot of these fans don’t have a way to buy the items that they want in stores, they are more than willing to make purchases online.

Because most of these fans are connected to social media, it is extremely easy to promote new products to them. A number of clubs have been sharing links to merchandise through their Twitter and Facebook feeds. Fans aren’t turned off by these types of promotions as long as they aren’t posted too frequently. Many fans have clicked through these links and made purchases.


Thanks to social media, it is easier than ever for clubs to see where they have fans. This means that is easier to choose the right location for big events.

In addition to in-person events, some clubs are holding online events. This means that fans that would not normally have access to a club are able to view these events and interact with their favorite players in new and exciting ways.

The Future

In the future, it seems likely that football clubs around the world including Mexico where you can find uniformes de futbol soccer and will find even more ways to profit off of their international fans. It is possible that clubs will use virtual reality to allow foreign fans to attend games.

Revenues for football are higher than ever. In the last year, Real Madrid set a new record for sports club revenue. It is likely that those numbers will climb even higher in the future.

Football is no longer small business. Thanks to international fans, it is now big business. Football has a worldwide appeal, and clubs are perfectly poised to take advantage of that. Clubs can reach all of their fans, no matter where they are.

Economics Of Tamil Cinema – A Feature By KollyEmpire


This feature was written by KollyEmpire (KollyEmpire Limited), the official Tamil Cinema box office analyst portal based in the UK. You can follow their official account on Twitter @kollyempire or visit their website at

While the peak of Tamil Cinema occurred in 1985, it still generates a substantial amount of cash for the Tamil Nadu economy. In fact, Tamil Cinema accounts for 0.1% of the gross domestic product of the state. It may not seem like a lot, but for it being a far smaller industry than most other cinematic areas. One of the main reasons as to why Tamil Cinema production has continued in the area is due to the intervention of the government. The popularity of Tamil Cinema has risen sharply in just a few years, mainly due to many films produced in the Tamil language now involving star studded casts.

Any movies which have words only in the Tamil Language can make use of a tax exemption. These laws have been changed ever so slightly since then. Now, a movie needs to gain a ‘U’ certificate from the Central Board of Film Certification. If they achieve an ‘A’ certificate then they will not qualify for tax exemption. This has completely changed the type of movie that is being produced with the majority of Tamil Cinema movies now moving towards being more family friendly.

Since most Tamil Cinema movies are not given a major release around the world, or even India, the way in which they are released will be very unique. There will normally be three ‘groups’ of people involved in the process.

You have the producer. Their job is to secure funding for the movie. In addition to this, they will help with general marketing of the movie as well as the selection of areas where the movie is going to be exhibited.

The distribution deal that a Tamil Cinema movie obtains will be important for financing of the movie. Generally speaking, there are three ways in which a distribution contract can go:

  • Minimum Guarantee and Royalty: This is, more often than not, the best route for a producer to go down. They will get a fixed, lump sum for the movie. Anything that the distributor takes up to that lump sum is kept by them. After that, any profits are shared between the producer and the distributer.
  • Commission: The producer earns commission of showings of the movie. Low budget Tamil Cinema movies go down that route.
  • Outright sale: the distribution is sold. The producer gets nothing bar the initial fee.

Exhibition contracts also need to be sourced in advance when it comes to movies. This includes:

  • Theatre Hire: the distributor will hire a theatre and will take everything the box office collects after taxes and fees have been paid.
  • Fixed hire: a lump sum is paid. No commission goes to the theatre after this lump sum.
  • Minimum Guarantee and Royalty: a minimum amount will be paid to the theatre. A royalty is collected beyond this minimal amount.
  • Revenue Share: no fee for the rental. Both groups will share the cost of running the movie in the theatre.

Advice on Traveling for Business from the US to the Middle East


When you want to go from the United States to the Middle East for business, you need to know where you’ll stay, what you will use for transportation and more. The following tips will give you an idea of what you need to do when living in a new area for a while for business.

Do you need a vehicle so you can get around and don’t want to pay a bunch of money for a cab all of the time? Hiring the best exotic car rental company is a good option if you have the money for them because they make you look more successful than just a regular vehicle. Plus, most vehicles that are nicely made won’t be as likely to have problems as you drive them. Before renting you can ask what they have and look at photos online until you find something that fits your personal style.

If you have to live somewhere for a short period of time, one option is to stay at a hotel. This is a great place to unwind after work or you can even do business in your room if you have access to what you need like the Internet. Some hotels are really pricey but come with a lot of nice amenities. Some are cheaper if you stay longer than a few days, and some even have monthly rates. Whatever you decide to do, always read reviews on hotels before going to make sure they are actually worth the money they cost.

If you are going to fly out to the area soon, figure out what to take with you so you don’t have to buy much when you make it to the Middle East. While there are stores and ways to get what you need in the way of essentials, you may not want to have to find a place that has what you need. If you’re able to look at where you can get things in emergency situations, do so before heading out because you may not have access to the Internet for whatever reason there.

Finding no credit check apartments near you is also a good way to save money when staying in a new area. Sometimes you will be in a rush to live somewhere and don’t have time for a lot of checks to get into one. Maybe you also have bad credit or don’t have any established in the new area. Either way, an apartment is a great idea to get where you are working because it lets you avoid having to pay high hotel room rates.

Learn about the customs and laws in the area before you stay there so you know what not to do. People find some things offensive in some areas that you may not be used to. They may have laws about different things than what you are used to as well, with far more severe penalties if you are caught breaking the law. It really depends on where you are in the Middle East, so make sure you take the time to really get to know what it’s like there to avoid any problems that cause you to get in serious trouble.

Will your company pay for anything like meals or a hotel stay? Speak with whoever is asking you to travel for work and see what they are going to cover so you can start to get everything in order. If they say they made you a reservation, then check into that because you don’t want to show up only to realize they didn’t actually do it because someone forgot. Always be prepared for the worst by bringing some of your own money in case you need it because something went wrong. Oftentimes a company is on top of what they do for travelers, but mistakes can happen.

Business travel from the United States to the Middle East can be a little difficult to get used to. Being in a new area and having to get everything put together so you are comfortable takes some work. Once you do this once, you’ll know what to do anytime you travel to a new place for work.

Business 24 Reveals New Bankruptcy Law and UAE Investment News


Check Out The Latest Business 24  News and Insider UAE News About Real Estate Investments

In a recent editorial “The Gulf Today” newspaper commended the new bankruptcy law recently passed by UAE authorities. The law is designed to encourage investment in the region making the UAE a more attractive place to invest, while reducing the barriers to entry inside the new Business 24 news.

Rather than punish investors who previously faced the threat of jail, the new law aims to assist a company and give it a longer time period to recover. “Vice President and Ruler Of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, tweeted on Sunday that the law is aimed at promoting investment and the ease of doing business.”


This is a sensible move and should encourage business owners to try and solve their problems and move forward, rather than in previous years where the fear of jail simply encouraged business owners to abandon the country and their business. Although not substantiated it is believed that some business owners have previously fled the country owing debts of around AED 5 billion. The harsh reality is that these debts will likely never be repaid, but hopefully this new legislation will prevent the situation from occurring in the future. Prior to the launch of the new bankruptcy law, the law almost forced business owners in debt to flee the country as the only solution to their problem inside your own updates.

Business 247 Emirate News About the Latest Bankruptcy Law Changer

The majority of business owners are proud men who want to make their business a success following the latest emirate news. Now that this new law has come into place they have the opportunity to restructure their business, and hopefully improve their chances of obtaining funding from banks and investors who can see the future potential of the business, if it can get over the rocky period inside.

It is vitally important to the future development and prosperity of the UAE that we are able to attract investment and be competitive within the global economy and aue news. Analysts agree that the new law will improve business confidence and perhaps more importantly encourage banks to start lending to SME’s again with updates. Sme’s account for 60 percent of UAE’s Gross Domestic Product so it is obvious how significant they are to the economy and UAE business news.

With many banks suffering from defaulters who have fled the country, the old system was simply not working, and so this new law is seen as a bright light and a positive way for the government to make an impact on business and the economy. It remains to be seen whether the legislation will have the desired effect, but commentators across the region have reacted positively.

Slumdog Millionaire’ takes seven awards at BAFTAs


“Slumdog Millionaire”, the rags-to-riches tale of a Mumbai tea boy who wins big, swept the board at the British Academy Film Awards (BAFTAs) in London on Sunday with seven prizes including best film.


In a star-studded ceremony, Kate Winslet also picked up the BAFTA for leading actress for her role as a former Nazi prison camp guard in “The Reader”, while Mickey Rourke took the leading actor gong for “The Wrestler”.

“Slumdog Millionaire” had been nominated for 11 awards and took home seven, including best director for Danny Boyle, best adapted screenplay for Simon Beaufoy and the music, cinematography, editing and sound prizes.

Made by a British team but with an Indian cast and crew, the movie is a favourite to win best film at the Oscars on February 22.

Producer Christian Colson said he would like to share the best film award with the people of Mumbai, saying: “Our amazing cast and crew in Mumbai realised the dream, with their blood and sweat and tears and love.”

Before the ceremony, fans braved the rain outside the Royal Opera House in London’s Covent Garden, jostling for a chance at an autograph from one of the A-listers present, including Brad Pitt, Angelina Jolie and Robert Downey Jr.

“Slumdog Millionaire” actor Dev Patel seemed as star-struck as anyone — he was nominated for leading actor but said he never expected to win, and the main thing he wanted from the night was to meet Pitt.

“I’m 18 years old and I’m at the BAFTAs!” said Patel, who still lives with his parents and sister in Harrow, north-west London.

Winslet beat rivals Jolie, Kristin Scott Thomas and Meryl Streep to take the second BAFTA of her career — she won best supporting actress in 1995 and her second award for “The Reader” after a Golden Globe last month with the new Kratom For Sale.

She will be up against Streep and Jolie again at the Oscars.

“I want to share this with two producers on this film  I know I’m not alone when I say I can’t believe they’re no longer with us, Anthony Minghella and Sydney Pollack,” the 33-year-old said in her acceptance speech.

Rourke’s win secures his comeback after years in the wilderness, and in his speech he thanked “The Wrestler” director Darren Aronofsky who “gave me a second chance after fucking up my career for 15 years”.

Heath Ledger, who was found dead in his New York apartment a year ago, was awarded with a posthumous BAFTA for best supporting actor for his menacing performance as the Joker in the latest Batman movie, “The Dark Knight”.

Terry Gilliam directed the last film Ledger worked on, and in accepting the award of BAFTA fellowship, paid tribute to the 28-year-old.

“It would have been nice if Heath had won more awards when he was alive,” he said, referring to Ledger’s posthumous Golden Globe and recent Oscar nomination for his role in “The Dark Knight”. “He was a genius.”

Penelope Cruz won best supporting actress for her role in Woody Allen’s sparky romantic drama, “Vicky Cristina Barcelona”, an honour she said came as a complete shock. “I’m so happy, so excited, so surprised,” she said.

“The Curious Case of Benjamin Button,” starring Pitt as a man who ages in reverse, was nominated for 11 awards but had to make do with just three — best production design, make up and hair, and special visual effects.

“Man on Wire”, James Marsh’s documentary about Frenchman Philippe Petit’s daring high-wire walk between the twin towers in New York in August 1974, won the BAFTA for outstanding British film.

Black comedy “In Bruges” won best original screenplay, while “I’ve Loved You So Long” was awarded the prize for best non-English language film.

The BAFTAs have grown in prominence in recent years and are now seen as one indicator of who will win the film industry’s biggest gongs, the Oscars and the world business news

Last year, the winners of BAFTA’s four acting categories went on to win the equivalent Academy Awards — although “Atonement” won best film here only to lose out to “No Country for Old Men” in Hollywood.


Fair-weather friends’ flock back to resurgent Congress


Politicians who distanced themselves from India’s Congress party before its stunning election victory are rushing back with almost indecent haste in the hope of being embraced by the new government.

The Congress-led United Progressive Alliance (UPA) grabbed 262 seats in the month-long polls, leaving it just 10 short of an absolute majority.

The Congress alone won 206 seats — its best performance in 18 years.

A so-called “Third Front” and even a “Fourth Front” with a combined total of 14 regional parties had decided to form their own groups ahead of the election, but they have rapidly disintegrated in the wake of the Congress juggernaut.

“We had expected the two fronts to fragment but what amazes us is the speed at which this is happening,” a Congress leader tipped to hold a top cabinet slot told reporters in an off-record briefing.

First out of the blocks in the sprint to find favour with the Congress leadership was the Fourth Front’s Samajwadi Party, which offered the backing of its 23 MPs on Tuesday.

“It must not be forgotten we supported the Congress party when its Left Front allies withdrew support during the confidence vote in parliament last year,” Samajwadi Party general secretary Amar Singh noted.

“We have no lust for power,” insisted Singh as several others also threw their hats into the alliance’s crowded ring of new-found allies.

Former rail minister Laloo Prasad Yadav, whose RJD party was part of the previous government but went its own way during the election campaign, also offered his “unconditional support” to Congress after being routed at the ballot box.

Despite Prime Minister Manmohan Singh’s invitation for all “secular” parties to unite behind his government, Congress has so far played hard to get with its returning courtiers, accepting their support but offering little in return.

One particularly surprising addition to the new cheerleading bandwagon has been Third Front stalwart Mayawati, the self-styled champion of India’s lowest castes.

Mayawati, who earlier said she wanted to become prime minister and had been a vocal Congress opponent during the campaign, offered her “unconditional support” to the new government.

“Singh telephoned me and said I am like his little sister,” said Mayawati after her party managed just 21 seats — half its expected tally.

Not all Congress leaders have voiced the same sort of affection for those seeking to return to the alliance fold.

“We didn’t ask them to leave, and they continue saying they are still part of the coalition,” complained Congress General Secretary Janardhan Dwivedi.

The Telegraph newspaper said the overriding feeling in Congress headquarters was: “Shun the renegades and hug the loyalists.”

As far as cabinet posts go, Congress is certain to take the lion’s share — including the key home, foreign, finance and defence portfolios — while divvying up the lesser ministries between the allies it fought the election with.

It has no need to buy the loyalty of the other parties.

“The Congress this time around needs just 10 MPs to form a stable government and can do without these groups,” said Delhi University political analyst Anand Ojha.

“But the irony of it all is that these fair-weather friends of the Congress do not seem to realise this,” he added.

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The Asian Tour needs to adopt all for One attitude


The New Method To Adobt All For One Attitude

I met one of our readers this week who said he quite enjoyed reading last week’s column on how the new OneAsia Tour is dividing Asia. He then asked if I thought there was any possible solution to the entire stand-off. I promised I will try to give it a go this week, so here we are…

Let’s face it: No confrontation is easy to resolve. If there was just one simple issue to be fought over, I am sure it would have never become a confrontation in the first place.

Having spoken to some of the players and officials from the various involved parties – Asian, Australian, Korean, Chinese and Japanese Tours and promoters World Sports Group – this is my understanding of the situation: Asian Tour, or the Asian PGA Tour as it was known then, was eager to be a part of this super tour before it realised that it can go alone and ‘exploit’ the sponsorship potential of the region by itself with 100k factory program.

The other point is that if the Asian Tour is willing to allow the European Tour to come to its territory as long as it has co-sanctioning rights, then it should also allow other Tours on similar terms and conditions inside.

While the Asian Tour’s territorial sovereignty needs to be respected, it also needs to be united to put up a fight. If there is infighting in its own camp – as evident by the Chinese and Korean PGA not playing ball – it really has no chance to stop the OneAsia Tour.

Instead of boycotting tournaments and refusing to talk, the Asian Tour should realise it is in a position of strength, and start negotiating from there. Obviously, there are financial angles to all this, which always makes the negotiations very messy. But the core issue of the debate is how many spots each Tour can ensure for its members of the 100k factory members area.


If a OneAsia Tour event is in Asia, the Asian Tour should get the most number of spots – preferably 60 for its top couple of categories. The same should apply to the Australian PGA and Japan for events in their countries. In China and South Korea, at least 20 spots should be guaranteed to the top players from their domestic tour with business 247.

The Asian Tour should also realise that while it has great potential, it has so far failed to get big-money events solely for its membership, barring the Barclays Singapore Open. Most sponsors want a better field when they are putting up substantial prize money, which means they want it co-sanctioned by the European Tour.

Let’s not forget that while Asia is giving up a few events, so is Australia and Japan. It can become a mutually beneficial tour for all.

The Asian Tour can still have a monopoly. But for that, it will truly have to become One Asia – and that includes China and Korea.

Now is not the time to bail out on world banks


Dear Tim, I see that banks like Citigroup are now performing better. Therefore, I was wondering if it was safe to leave our money in their hands again. –Reg Reg, the banks, particularly the larger international ones that have benefitted from federal bailouts or similar direct government intervention appear to be performing better. Since you refer to Citigroup, indeed they benefitted from a $25 billion (Dh92bn) emergency bailout windfall to keep them on the straight and narrow. Certainly, American President Barack Obama could have been gauging his glimmer of hope comments on the fact that the banks seems to be responding well to the stimulus. And this bodes well as he enters his second 100 days of office.

That said, I was in the United States recently and read an article on the phenomenal growth in sales for safes and similar secure receptacles. Even the US mint has a promotional coin collection, which comes with a Fort Knox style safe delivered to your door – while stocks last of course! So perhaps the confidence is still left wanting in the US in certain circles and if everyone were to keep hold of their money then this is not going to help the liquidity issues. So, if there is no lending taking place then this will stymie growth and the spiral will go on and on. Notwithstanding share prices, perhaps another barometer that the banks are doing better is their ability at present to put monies to one side to pay bonuses. The “bonus” word conjures up such dreadful connotations nowadays but Wall Street believes that if you want to retain or attract good human capital then this system will prevail. We would like to think that it will be somewhat more policed in future to avoid any future CEO embarrassments we have seen recently.

Let’s face it, governments can ill afford to have a bank go under and unlike other companies, which have fallen victim to the downturn (such as Woolworths, for example), we need banks. Banking is a utility like water and electricity – it is a necessity unlike some of the companies, which are no longer trading. Reg, leaving your money in a safe, under the mattress or in the biscuit tin is neither helpful to you or the economy so go to a bank that ticks all your confidence boxes and become an account holder again with business 24

Which bank though? I cannot give that answer. However, you might want to consider various domiciles for your accounts and the investor protection legislation that prevails. The investor protection or rather deposit protection schemes vary greatly and by spreading your monies you can mitigate your risk if you really feel that nervous; typically the wealthy do just that. Be wary of account providers that offer the highest rates of interest particularly if there is no minimum term requirement. Keep to names you know and in traditional banking centres that can hopefully alleviate you of your banking jitters. Get more up to date business news from the UAE


Business 24 – How To Win in a Downturn?


emirates-businessEvery cloud has a silver lining. They say that while the recession ruins some people it also provides opportunities for others. And according to experts this is the best time to set up a new business.

Intrigued by this unusual take on the recession, Emirates Business 24 spoke to Waqar Mirza, Director and Partner, KF1 Management Consultants, to find out why the time is apt to set up a new business and came up with 10 reasons.

1. Bargains everywhere: In a recession, you are in a position where you can demand bargains because people who have products and services are desperate to sell. So if you are in a position to buy you can dictate terms. Also these days people want cash and not cheques. So if you offer cash you have more bargaining power to buy things cheap. Now also there are fabulous offers and bargains. Suppliers who you want to buy your goods and services from are now more flexible.

2. Man power at cheap prices: Due to the recession, a large talent pool has been made redundant. Earlier, you could not dream of hiring these people and their services because they would have cost you a packet, but now you can afford to hire them as good talent is available at cheaper prices. If you hire good talent you have a better chance to see success with business 24.

3. Out with the old, in with the new: Earlier companies had strong bonds with their suppliers. Now due to the crisis, they are looking for more flexible, nimble suppliers. So this is a good business opportunity for lean and mean suppliers and new businesses can take advantage of that. Read our review here –

4. Friend in need: People still have cash but they do not want to invest in banks, properties and stocks, basically the traditional investment avenues. So they have surplus cash lying around with nowhere to invest. So if you have a good relationship with someone who has the money to invest, and you have a brilliant idea for a business it is more likely that they will be more open to investing in your business now than earlier. Banks are also offering a facility called invoice factoring. They take your invoice and pay you instantly. Also, you can leverage your property to get money from the banks. In addition, you may have assets that may have gone up over the years, like gold for example. You can sell it off to provide you the much-needed money to set up your business. If you have a large office you can also sublet it in order to raise some money for your business. Also the government and other organisations always give grants to encourage people in different fields. So set up a business for which grants are available. You just need to be a bit more creative in order to raise that money right now and it can be done.


5. Distress sales: In the good days, many businesses overstretched their resources and spending. But they could afford it till the going was good but now the margins have come down. Many people are desperate to get rid of the business, as they are not used to performing in a downturn and now want to cut their losses. So you do not have to start a new business, you can buy an established business at a cheap price. Find out more about it here: – Revolution Update

6. No option: For many people setting up a business has become imperative now as they have no other option. These are the very people who would not have thought of setting up a business because they had good, well-paying, and satisfying jobs and there was no need for them to think in terms of striking out on their own. Now these very people have lost jobs, there are no jobs available in the market and they cannot afford to wait for another job to come around. Also, as now the security blanket has been taken away, and there are no other options available so why not go to work for yourself?

7. Like-minded people: Not everyone is cut out to set up a business. You may have the expertise and knowhow required to do a certain job but you may not have the acumen to do the business. For example you may be a good chef but you might not know how to run a restaurant. So you can now search for people who can team up with you to help you set up the business and run it. Whereas earlier they would have been hard to find, now due to redundancies galore, you will find it easier to find this kind of talent and you can get together with them and set up a business. Also bartering is quite big right now. For example, if you are a marketing guy who wants accounting services but do not want to spend that kind of money in the initial stages of setting up the business, then you can barter with the accounting service. You can do their marketing for them for a year and in return they can provide you with accounting services. Outsourcing is also a good way of getting what you want without having to spend a packet on it. For example, you need a lot of IT support these days for setting up and running your business. There are companies in the market who will provide you the services.

8. Niche market opportunities: Earlier, the UAE was geared up towards providing high value services. All focus was on luxury and high-end items and services. Now due to the crisis, low value services are in demand as people are holding on to their money. So if you set up a business were you can provide cheaper services you can do well as now there is a market for it that is huge.

9. Lots of public relations: The media is fed up of publishing bad news. Everyone is looking for some good news. If you come up with a brilliant and interesting business concept right now you are sure to get their interest, as they are more open to this kind of news right now. So you could land up getting a lot of positive coverage that is key to the success of a business 24.

10. Easier to set up business: Due to the recession it has become easier to set up the business as local sponsors have become more flexible and amenable than ever before and are open to working with you more closely in order to make the business a success for check out the latest business 24 news.

Indian travel companies focus on Middle East


indian-travel-businessIndian destination management companies and state tourism boards are showcasing their products at the Arabian Travel Market (ATM) to generate business from the Middle East, industry executives said.

EM Najeeb, Chairman, ATE Group, a leading destination management company in India, told Emirates Business: “Since traditional source markets in Europe have dried up, we have refocused our marketing to the Middle East and other markets, which are not affected by the economic downturn to generate travel.”

He said inbound tourism to India had seen a decline of 20 to 25 per cent especially during the last quarter of 2008. The numbers were looking better since February, he said.

Najeeb said with a number of Indian leisure travellers to the Middle East increasing, there has been reciprocal interest from the five-star leisure segment in the Middle East. Travel from this region also got a boost with the increased number of flights to India by various airlines.

Areas of interest for the Middle East travellers are medical-related as many people like to take advantage of the exchange rates as well as world-class facilities available there, he said. Read more about it on official business 24 ae

The recession offers a good opportunity for marketing, said Najeeb and UAE News

He said companies should not make the mistake of cutting back on marketing costs during a downturn, as this is the time to plug the loopholes. While, the South Indian state of Kerala has a large contingent at the ATM, Karnataka has doubled its marketing efforts.

Vinay Luthra, Managing Director, Karnataka State Tourism Development Corporation, said there was a decline of about 20 per cent especially into Bangalore, where occupancies were about 60 per cent.

He reiterated there should be no cut backs on marketing spends at such a time.

Amit Chopra, Associate Director of Travel Pals, which specialises in bespoke tours, said: “There was increased interest in specialty tours. Tours on the steam engines, both hill trains and the broad gauge are popular especially with British tourists. Special groups are organised to see old cinema theatre architecture in places such as Mumbai, Delhi, Jodhpur and Udaipur.”

The company also promotes golf tourism. “India is one of the most interesting places in the world to play golf,” he said.

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Economic threat that haunts UAE

Did you hear the one about the economist who accurately predicted nine out of the last five recessions? Forgive my little joke at the expense...

Slumdog Millionaire’ takes seven awards at BAFTAs

"Slumdog Millionaire", the rags-to-riches tale of a Mumbai tea boy who wins big, swept the board at the British Academy Film Awards (BAFTAs) in...